For what is normally a sleepy month, there are so many customers at gold shops across Los Angeles that it feels like Christmas in August.

Uncle Ben's Pawn Shop in Cleveland has never seen a rush like this and the Gold Standard, a New York company that buys jewelry, is seeing a business boom.

Welcome to the new American gold rush. The price of gold is on a remarkable run, setting a record seemingly every other day. Stomach-churning volatility in the stock market this month has only made investors covet gold more.

Some want it as a safe investment for turbulent times. What worries some investors is that many others are buying simply because the price is rising and they want to make money fast.


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